Pega Marketplace
Pega NBA for Customer Rewards and Loyalty
P-Loyalty is a turnkey loyalty app that innovatively rewards customers cost-effectively.
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Overview
P-Loyalty solves key challenges in introducing innovative customer loyalty programs. Developed by Adqura as a native Pega application using Customer Decision Hub, P-Loyalty is a comprehensive solution for managing organizations' customer loyalty and rewards. P-Loyalty seamlessly integrates alongside existing Pega implementations. It provides a ready-made application that easily embeds into an organization's landscape and online applications through a full customer portal and service layer. P-Loyalty streamlines loyalty program management with robust functionality for customer onboarding, value calculation, voucher administration, and multichannel promotions of the latest offers and rewards. Customers enjoy a user-friendly portal wallet and API for tracking fulfilled rewards, viewing accrued value, and redeeming accepted rewards later.
The application also facilitates engaging experiences like limited-availability prize draws for art, sporting events, and more.
Key Features
- Customer onboarding and invitation process for loyalty programs
- Voucher management system
- Multichannel promotions and notifications for offers/rewards
- Customer portal for viewing latest offers, rewards, and promotions
- Digital wallet and API for tracking fulfilled rewards, accrued value, and redeeming rewards
- Prize draw creation, execution, and fulfillment for limited availability rewards
- Leverages Pega's prediction studio for predictive/adaptive models, NLP, external model integration
- Seamless integration with existing Pega implementations
- Integrates with Pega Operations Manager for agile delivery of enhancements
Resources
Partner Name
Adqura
Tags
- Pega Products: Pega Customer Decision Hub
- Industry: Communications Service Providers Financial Services Insurance Hospitality and Entertainment Retail Utilities Transportation
- Product Capability: Next Best Action Next Best Action Next Best Action
- Pega Version compatibility: Pega Platform '23
- Geography: Americas EMEA
Offering Type
Component