Pega Marketplace
iREA for Banks – Real-Time Engagement Accelerator
iREA (Instellars Real Time Engagement Accelerator): 11 journeys, 40 actions, 2 channels, live in 10–12 weeks. Empathy-first NBA across Acquire, Nurture, Retain & Engage for Banking.
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Overview
iREA (Instellars Real Time Engagement Accelerator) is a prescriptive Pega CDH package for Banking. It delivers 11 pre-built customer journeys and 80 actions (40 for MLP), enabling banks to go live in 10–12 weeks with an empathy-first Next Best Action framework.
Covering Acquire, Nurture, Retain & Engage, iREA deploys across Mobile App and WhatsApp + Push Notifications. Arbitration prioritises Service over Sales, ensuring every interaction is contextually relevant.
Built on Pega Cloud with OOTB xCAR Financial Services data model and 80+ adaptive models, iREA eliminates greenfield CDH complexity. A 6-member certified team manages end-to-end delivery, from SAW workshop to hypercare with a clear roadmap to scale beyond 200+ actions in Year 1.
Key Features
- 11 Pre-Built Customer Journeys — End-to-end journeys covering Transaction, Lending, Savings, Wealth, Onboarding, Fraud, Loyalty, Retention, Insurance and more.
- 80 Ready-to-Deploy Actions — Organised across 4 business pillars: Acquire, Nurture, Retain & Engage, with Top 40 recommended for MLP.
- Empathy-First Arbitration — Service (100) > Wellness (90) > Retention (85) > Sales (70), ensuring customer trust before commercial intent.
- Dual Channel Activation — Inbound via Mobile App; Outbound via WhatsApp + Push Notifications.
- 80+ OOTB Adaptive Models — Self-learning propensity models that improve with every interaction.
- OOTB xCAR Financial Services Data Model — Pre-configured with 20 custom properties for APAC banking context.
- 10–12 Week Go-Live — Fixed-scope delivery with SAW workshop, two build sprints, UAT and hypercare.
- Prescriptive Expansion Roadmap — Remaining 40 post-MLP actions form an immediate growth backlog, scalable to 200+ actions in Year 1.
Partner Name
Instellars
Tags
- Pega Products: Pega Customer Decision Hub for Financial Services Pega Next-Best-Action Advisor for Financial Services
- Industry: Financial Services
- Product Capability: Digital Personalization Customer Journeys Next Best Action Outbound Marketing Engagement Channels Decision Management
- Pega Version compatibility: Pega Platform '26.2 '26.1 '25 '24.2 '24.1 '24 '23 8.8
- Geography: Asia Pacific Americas EMEA
Offering Type
Component