Pega Marketplace
iREATEL–Real-Time Engagement Accelerator for Telco
iREATEL: Fast-track Pega CDH adoption with Instellars' Telecom MLP: 10 Customer journeys, 38 pre-built actions, empathy-led decisioning, and a working CDH platform live in 10-12 weeks.
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Overview
iREATEL (Instellars Real Time Engagement Accelerator) is a ready-to-deploy Pega CDH package built specifically for Telcos. It comes with 10 pre-configured customer journeys and a library of 74 actions (38 curated for MLP), letting Telcos launch in just 10-12 weeks using an empathy-first Next Best Action approach. Spanning Acquire, Nurture, Retain, and Engage, iREATEL rolls out across Mobile App, WhatsApp, Viber, and Push Notification channels. Its arbitration logic puts Service ahead of Sales, so every customer interaction stays contextually relevant. Running on Pega Cloud with the OOTB xCAR Telecom data model and 70+ ready-made adaptive models, iREATEL removes the complexity of building CDH from scratch. A 6-person certified team handles the full delivery lifecycle — from the initial SAW workshop through hypercare — with a clear path to expand beyond 200+ actions within Year 1.
Key Features
- 10 Pre-Built Customer Journeys — End-to-end journeys covering Onboarding, Sales, Retention, Fraud awareness, Loyalty , Usage optimization and more.
- 70+ Ready-to-Deploy Actions — Organised across 4 business pillars: Acquire, Nurture, Retain & Engage, with Top 38 recommended for MLP.
- Empathy-First Arbitration — Service (100) > Wellness (90) > Retention (85) > Sales (70), ensuring customer trust before commercial intent.
- Dual Channel Activation — Inbound via Mobile App; Outbound via WhatsApp, Viber + Push Notifications.
- 70+ OOTB Adaptive Models — Self-learning propensity models that improve with every interaction.
- OOTB xCAR Communications Data Model — Pre-configured with 20 custom properties for Telco context.
- 10–12 Week Go-Live — Fixed-scope delivery with SAW workshop, two build sprints, UAT and hypercare.
- Prescriptive Expansion Roadmap — Remaining 35 post-MLP actions form an immediate growth backlog, scalable to 200+ actions in Year 1.
Resources
Partner Name
Instellars
Tags
- Pega Products: Pega Customer Decision Hub for Communications
- Industry: Communications Service Providers
- Product Capability: Digital Personalization Customer Journeys Next Best Action Outbound Marketing Engagement Channels Decision Management
- Pega Version compatibility: Pega Platform 8.8 '26.2 '26.1 '26 '25 '24.2 '24.1 '23
- Geography: EMEA Americas Asia Pacific
Offering Type
Component