With the launch of Pega Infinity ’25, we're entering a new era of customer engagement where artificial intelligence isn't just powerful - it's trustworthy, transparent, and designed for relevance. As organizations worldwide tackle the promises and perils of AI transformation, Pega continues to lead with a principle we've championed for years: delivering AI you can trust.
This release empowers organizations to design for relevance and measure everything that matters. Whether you're just beginning your AI journey or ready to fully embrace autonomous customer engagement, Infinity ’25 provides the tools and capabilities to meet you where you are and take you where you need to go.
Our latest release introduces transformative capabilities across four key functional areas that address the most pressing challenges that modern brands and marketers are facing.
Let’s start with the basics. Email and Outbound marketing. Gone are the days of batch and blast campaigns and unintuitive marketing tools. Introducing our new world-class Email Authoring Tool, that’s powerful, collaborative and built for scale. The full WYSIWYG (What You See Is What You Get) editor ensures that what you create is exactly what your customers will see. Pre-built templates along with an integrated image repository keep your communications consistently on-brand. Message Stream, Pega's digital delivery service for email and SMS, ensures that when a next-best-action is triggered, customers receive those messages at precisely the right moment.
The second major challenge organizations face is the lack of transparent, actionable insights from their customer engagement programs. Action Analysis addresses this challenge by helping organizations understand why certain actions reach customers while others don't. This feature provides complete transparency into next-best-action decisions. We’re also introducing Custom KPI Displays that lets leaders and teams create personalized dashboards with detailed metrics and empowers them to view and present data the way they see fit.
Whether you're just beginning your AI journey or ready to fully embrace autonomous customer engagement, Infinity ’25 provides the tools and capabilities to meet you where you are and take you where you need to go.
Now, let’s talk about business agility. Traditional change management or agile marketing tools often suffer from bottlenecks that prevent organizations from adapting to changing market conditions in time. Concurrent Change Management within 1:1 Operations Manager gives users the flexibility to pivot and adapt to any business need. As the name suggests, this feature allows multiple users across diverse teams to simultaneously work on multiple releases, vastly improving productivity, and allowing teams to better prioritize and be flexible with their workflow.
Lastly, continuing our strong investments in building integrations to leading customer data platforms, we are helping organizations maximize their investments in data and martech systems – particularly in Google Cloud Platform. And building on our previous releases that introduced integrations to Google Pub/Sub and Google BigQuery, we’re adding an integration to Google BigTable. This integration allows users to access data in Google BigTable and use it for decisioning in Customer Decision Hub, without needing to copy anything. No more security concerns or creating batch jobs to copy, move or access confidential client data.
Infinity ’25 brings these features along with many other transformative capabilities to Customer Decision Hub helping clients unlock productivity and maximize their outcomes.
Ready to unleash transformation with AI you can trust?
Pega Infinity ’25 for Customer Decision Hub is now available. Visit the Community Hub for all information on launch, training modules, videos, demos and other resources.
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