Customer Engagement Studio in Action: The Next Evolution of Marketing Operations

Marketing operations teams using Customer Decision Hub (CDH) and 1:1 Operations Manager know how powerful the platform is, and how many steps it takes to get an idea into production. Customer Engagement Studio changes the way operators work with CDH. Instead of configuring each policy, treatment, and approval by hand, users should describe what they want to achieve and direct agents that prepare the work inside Ops Manager, using real data and constraints. In this webinar, Mario Batres, Principal Product Manager at Pega, showcases how Customer Engagement Studio is evolving to meet real-world marketing operations needs. Mario will share some of the trends we're seeing in the market and demonstrate features released recently in Customer Engagement Studio.