Futureproof Analytics Service

Our analytics service can provide you with comprehensive insights into your marketing investments, campaigns and strategies. We leverage advancedmachine learning algorithms to track the performance trends, analyze, and optimize campaigns for maximum ROI by introducing feature engineered predictors and predictive insights to an existing marketing framework. With the help of our dashboards we can measure and report on the ROI and the lift / value provided by artificial intelligence to your campaigns. Our data-driven approach helps you identify areas of improvement and understand customer behavior in order to create more effective campaigns. We provide a quicker path to value with detailed insights into customer behavior using which you can create targeted campaigns to provide hyper-personalized offers that reach the right people at the right time and boost conversions.

• Manage end to end lifecycle of machine learning models using industry standard model management and deployment strategies (Drift/Bias detection, Continuous model monitoring and maintenance)
• Dashboards to measure and report on the Return On Marketing Investments and the lift / value provided by artificial intelligence to your campaigns (Champion challenger random framework).
• Maximize the profitability of a campaign by following industry standard best practices and predefined steps to attain a quicker path to value.
• Regular monitoring of Analytics system health using prediction studio notifications, Pega monitoring graphs and custom reports.
• Create targeted campaigns with a blend of adaptive and predictive intelligence to provide hyper personalized offers.
• Build Predictive models for a wide spectrum of use cases beyond NBA using R, python, Sagemaker, GCP Vertex AI, h2o etc.,. technologies and integrate it with Pega for real time scoring.
• Pega process AI : Build and configure a prediction for intelligent case automations.