Adobe Event Forwarding Integration Guide

Adobe Event Forwarding is the new name for the Adobe Launch product, which is part of the Adobe Experience Platform. Adobe Experience Platform Launch connects multiple technologies and turns data into action, delivering powerful and memorable customer experiences.

Pega Customer Decision Hub collects real-time data and insights from a wide range of sources, including Adobe, and integrates them with the customer's current context to provide Next-Best-Action recommendations as needed. By using Pega Customer Decision Hub, you can dynamically switch between sales, service, retention, and nurturing, and quickly implement new strategies to keep pace with changing market conditions and customer needs. The Adobe Event Forwarding Connector allows you to capture and forward specific customer behavioral data elements from the Adobe XDM data model to Pega Customer Decision Hub.