Pega Marketplace
Google BigQuery Connector
Scale analytics and drive personalized customer engagement with seamless data integration from Google BigQuery to Pega Customer Decision Hub
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Overview
The Google BigQuery Connector enables organizations to leverage Google's enterprise data warehouse capabilities alongside Pega Customer Decision Hub's powerful decisioning engine, creating a unified approach to data-driven customer engagement.
Google BigQuery, Google's fully managed, serverless cloud data warehouse, enables organizations to analyze massive datasets with unprecedented speed and efficiency. Through Pega's certified integration, Customer Decision Hub users can now seamlessly connect with BigQuery to enhance data-driven decision making and deliver personalized customer experiences at scale. This validated integration bridges the gap between advanced customer decisioning and enterprise-scale data analytics, allowing organizations to maintain performance without compromising on decision quality or response times as customer data volumes grow.
Key Features
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Seamless Data Integration: Import and analyze data from Google BigQuery directly within Pega Customer Decision Hub to enable smarter Next Best Actions based on comprehensive customer insights
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Scalable Performance: Process data through Google BigQuery Data Sets to deliver personalized next-best-actions, even as data volumes grow exponentially
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Unified Customer View: Combine transactional, behavioral, and demographic data from disparate sources including Google BigQuery and other sources into a comprehensive customer profile that informs every interaction
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Simplified Data Architecture: Streamline the flow of data between systems, reducing complexity and maintenance costs while improving data freshness and availability
Benefits for Organizations
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Enhanced Decision Making: Access and analyze comprehensive customer data to drive more relevant and timely Next Best Actions across all channels
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Improved Operational Efficiency: Reduce data silos and streamline workflows by connecting Customer Decision Hub directly to your enterprise data warehouse. No more need for file-based imports from Google into Pega Customer Decision Hub
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Future-Ready Foundation: Build capabilities that can scale with your business needs while maintaining consistent performance and decision quality
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Accelerated Time-to-Value: Implement with confidence knowing the integration has been thoroughly validated to work optimally with Google BigQuery
Resources
Compatible with
Pega Customer Decision Hub 25.1 '24.2Support
Product Owner
Arjen van der BroekLast updated
March 28, 2025