DCS Paid Media Manager

It's time for enterprises to use first-party data to personalize ads and win over their competitors - especially with third-party cookies coming to an end and limited access to second- and third-party data for digital advertising. Decision Consultant Solutions' Paid Media Manager packaged service offering empowers organizations to accelerate paid media advertising in more accurate and cheaper ways by utilizing the full fidelity of the enterprise first-party data and insights.

With Paid Media Manager, you'll use Pega's one-to-one customer decisioning intelligence to optimize the customer experience by personalizing targeting on paid channels while respecting privacy. Pega Paid Media Manager audience sync functionality optimizes audience segmentation automatically and regularly - reducing wasted ad spend and maximizing your return.

• Integration with all out-of-the-box-supported paid media platforms, such as Facebook ads, Google ads, and LinkedIn ads
• Centralized next-best-action strategy framework for ad targeting across inbound, outbound, and paid channels - all to provide a seamless omni-channel experience
• Increase engagement through AI-driven action relevance by applying business rules such as Pega Customer Decision Hub action validity, engagement policy, and suppression rules
• Sufficient documentation and support to overcome hassles of ad account and app setup in ad platforms
• Established patterns/documents to increase return on ad spend (RoAS) with negative audience for campaign optimization
• Established patterns/documents to increase RoAS with lookalike capabilities for high-value prospect acquisition
• Established patterns/documents to increase conversion rate and value by optimizing bidding based on customer value
• In-depth understanding of the implementation provides opportunities to extend the solution beyond out-of-the-box-supported ad platforms like TikTok