Marketing Advisory Service

Today, organizations must adapt, innovate, and transform just to survive and remain relevant to their prospects and customers - but survival is not enough.

Digital modernization is an ongoing process, and digital landscape changes can impact all aspects of an organization's business. With futureproofAI Marketing Advisory Service, you'll gain the insight and confidence required to invest in or expand your Pega Customer Decision HubTM solution. Our team of seasoned digital marketing professionals are ready to engage with cross-industry marketing leaders to provide guidance on the following questions:

• What lines of business should we invest in?
• Which use cases and channels should we begin with and why?
• How can we rapidly connect to value across our customer base while accelerating commercial benefit to our organization?

Our results-driven approach is simple. Through rapid, lighter-touch, and collaborative workshops, we lead discussions with key marketing and IT stakeholders to:

• Understand current organizational, data, analytics, decisioning/orchestration, channel integration, and use case challenges
• Break down complex topics into workable segments with realistic outputs and delivery timelines
• Develop a transformational strategy that provides meaningful prospect/customer journeys and experiences, while tying results to commercial benefit across your lines of business

• Use Case roadmap. Aggregate list of prioritized use cases (by value, lines of business, channel), including initial use cases to deploy and measure.
• MarTech assessment and recommendations. Integration, solution configurations, and architectural evolution recommendations required to realize anticipated benefits.
• Executive playback. Assessment presentation to executive leadership, aligning our findings to commercial benefits at scale, across the enterprise.
• Implementation statement of work. Multi-phased estimate of implementation effort and investment required to design, build, test, and deploy the recommended integrated solution.