Intelligent Incentives Offers and Promotions (I.I.O.P.)

IIOP is the next-gen sales and marketing incentive planning application enabling users to seamlessly digitize their incentives planning, dealer financing, and other promotional activities across all staff and management levels. It is designed to eliminate manual efforts, deliver unattended Straight Through Processing (STP), and reuse the standard capabilities across all dealers. IIOP is built around leveraging AI to model "what if" scenarios to deliver "next best activity" interaction assistance. IIOP leverages historical data to predict and adapt Incentive Simulations to drive and empower pre-sales and after-sales efforts to generate additional revenueand be more responsive and competitive in the market place.

SOLUTION BUSINESS VALUE

• Adoption of data-driven decisioning process to optimize incentive campaigns
• Factual Return on investment, the “R” of 3% of Incentive spend
• Guide incentives based on facts, not just experience
• Incentive Spend structures are aligned with budgets and sales structures
• Automated analysis and intelligent reporting to support interventions
• Configure spend management capabilities in target markets with proactive capabilities to shift the organization for competitive advantage 
• Visibility into incentive offers and budget/planning
• Customer-centric approach to setting incentives
  
  

• Intelligent Process Automation with intent driven processes to digitize the incentives, offers and promotions management and decisioning process for all staff and all management levels in any industry.
• Interoperability with existing external and internal data sources.
• Designed to eliminate manual efforts to the greatest extent possible.
• Designed to easily expand horizontally (add new incentive channels/measures (i.e., cash, lease rental, etc.) and vertically into other markets and regions using Pega’s Situational Layer Cake.
• Leverage A.I. to model “what if” scenarios.
• Pega Decisioning capability through the Customer Decision Hub will be incorporated over time to drive the User to ‘Next Best Action’ (Predicative and Adaptive capabilities) based on Analytics and Business Rules.