With the average marketing technology stack containing upwards of 90 tools, it is important that organizations can maximize existing data and technology investments with Pega Customer Decision Hub™.
By integrating with a wide range of third-party applications and services, we enable your journey toward exceptional customer engagement to you apart from the competition. The ability to seamlessly integrate powerful decision-making capabilities with robust data analytics platforms is no longer a luxury—it's a necessity.
We're excited to announce that Pega has achieved a Google Cloud Ready BigQuery designation with our Pega CDH - BigQuery connector, marking a significant milestone in our commitment to delivering exceptional customer engagement solutions.
Pega Customer Decision Hub achieves Google Cloud Ready - BigQuery designation
Customer Decision Hub serves as the " always-on brain" for customer engagement, unifying data, analytics, and channels into a single, connected experience. It uses predictive and adaptive analytics dynamically alongside real-time decision management to orchestrate personalized customer interactions across all touchpoints.
With BigQuery, Google's fully managed, serverless cloud data warehouse, organizations can analyze massive datasets with unprecedented speed and efficiency. As an AI-ready data analytics platform, BigQuery helps businesses maximize the value of their data through its multi-engine, multi-format design.
The graduation of Customer Decision Hub to Google Cloud Ready - BigQuery designation, represents the culmination of rigorous validation processes that ensure optimal integration between these two powerful platforms.
Transforming customer engagement through seamless data integration
This partnership delivers significant value by bridging the gap between advanced customer decisioning and enterprise-scale data analytics. By integrating Customer Decision Hub with Google BigQuery, organizations can:
- Enhance data-driven decision-making: Integrate Google BigQuery with Pega Customer Decision Hub to streamline data import and analysis, enabling smarter Next Best Actions based on comprehensive customer insights.
- Leverage cloud-native architecture: Take advantage of BigQuery's serverless architecture to manage diverse data types without the overhead of infrastructure management, so that teams can focus on strategy rather than system maintenance.
- Scale with confidence: As customer data volumes grow, the integration provides the scalability needed to maintain performance without compromising on decision quality or response times.
Key benefits of the partnership
The Google Cloud Ready - BigQuery designation brings several tangible benefits to Pega customers:
- Increased customer confidence: Organizations can now implement Customer Decision Hub with BigQuery, knowing that the integration has undergone thorough validation to work optimally. This validation eliminates uncertainty and accelerates time-to-value for customer engagement initiatives.
- Enhanced market recognition: The Partner Badging and Google Cloud Ready - BigQuery designation provides external validation of the solution's quality and reliability. Additionally, priority placement and recognition on the Google Cloud BigQuery Partner Page increases visibility to potential customers seeking proven integration solutions.
- Expanded Go-to-Market support: Beyond the standard Partner Advantage program, this partnership unlocks additional GTM activities, including joint blogs, PR opportunities, workshops, webinars, and more—creating multiple avenues to showcase success stories and best practices.
- Strategic product alignment: With access to Google Cloud Partner Engineering and BigQuery Product teams, Pega can participate in roadmap development and receive quarterly exclusive feature release previews. This process ensures that the integration continues to evolve with both platforms, maximizing long-term value.
- Implementation excellence: The partnership supports the creation of best practice guides, solution briefs, and joint reference architecture, providing customers with clear pathways to successful implementation and optimization.
Real-world impact
The integration of Customer Decision Hub with BigQuery transforms how organizations engage with their customers in several key ways:
- Unified customer view: Combine transactional, behavioral, and demographic data from disparate sources into a comprehensive customer profile that informs every interaction.
- Real-Time decisioning at scale: Process massive datasets to deliver personalized Next Best Actions in milliseconds, even as data volumes grow exponentially.
- Closed-loop analytics: Capture response data and feed it back into the decision-making process, continuously improving the relevance and effectiveness of customer interactions.
- Simplified data architecture: Streamline the flow of data between systems, reducing complexity and maintenance costs while improving data freshness and availability.
Looking ahead
As customer expectations continue to evolve, the ability to deliver hyper-personalized experiences at scale becomes increasingly critical. The Customer Decision Hub and Google Cloud BigQuery integration provide a foundation for meeting these expectations today while building the capabilities needed for tomorrow's challenges.
By combining Pega's industry-leading customer decision management with Google Cloud's powerful data analytics platform, organizations can transform everyday customer interactions into extraordinary experiences that drive loyalty, satisfaction, and business growth.
To learn more about the Pega Customer Decision Hub integration ecosystem, visit our integrations page.
Related Resources
- Pega Customer Decision Hub
- Pega Customer Decision Hub Integrations
- Pega Customer Decision Hub Documentation
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