Skip to main content
business application page distorted a little

Reflow: Principles, Challenges, and Best Practices

Jill Power, 7 minute read

Web accessibility is a cornerstone of inclusive digital experiences, ensuring that everyone—regardless of ability—can access, understand, and interact with online content. Among the many facets of accessibility, "reflow" stands out as a critical requirement for users with low vision and those who rely on screen magnification. Reflow is not just a technical guideline; it is a philosophy that shapes how digital products adapt to diverse user needs and device contexts.

In our latest Accessibility@Pega podcast, we explore the concept of reflow, its evolution in accessibility standards, the practical challenges it presents, and actionable strategies for implementing reflow in enterprise web applications. We also examine how reflow intersects with responsive design, user experience, and the broader goal of digital equity.

So, What Is Reflow and Why Does It Matter?

Reflow refers to the ability of web content to adapt gracefully to changes in viewport size or zoom level, without introducing two-dimensional scrolling (i.e., both horizontal and vertical scrolling simultaneously). The Web Content Accessibility Guidelines (WCAG) define reflow as a requirement that ensures content remains readable, functional, and navigable when magnified up to 400% or viewed on small screens.

Historically, WCAG 2.0 introduced the concept of resizing text (criterion 1.4.4), but as the percentage of users with low vision increased, the need for more robust solutions became clear. WCAG 2.1 expanded on this with criterion 1.4.10, mandating that content must reflow within the viewport, eliminating the need for two-dimensional scrolling and preventing loss of information or functionality. Reflow is not only limited to text; but encompasses the entire layout, including images, controls, and interactive elements. The goal is to ensure that users can access all content and features, regardless of their device or preferred zoom level.

Reflow vs. Responsive Design: Understanding the Overlap

A common question in accessibility circles is how reflow differs from responsive design. In practice, the two are closely related. Responsive design aims to make web applications usable across a range of devices, from desktops to tablets and smartphones. Reflow takes this a step further by ensuring that, even when users zoom in or use screen magnifiers, the content adjusts without breaking the layout or requiring awkward scrolling.

Both approaches prioritize flexibility and adaptability, but reflow places additional emphasis on maintaining functionality and readability at extreme viewport sizes. For example, a responsive design might rearrange elements for a mobile screen, but reflow ensures that those elements remain accessible and usable when magnified or constrained to a very small window (such as 320x256 pixels, a common benchmark in accessibility testing).

Key Challenges in Implementing Reflow Discussed

1. Layout Complexity

Enterprise web applications often feature complex layouts, interactive widgets, and dense forms. Ensuring that all components reflow correctly can be challenging, especially when dealing with tables, modal dialogs, and sticky elements. Designers and developers must anticipate how each element will behave at different screen sizes and zoom levels, sometimes requiring conditional rendering or alternative layouts for small viewports.

2. Maintaining Functionality

Reflow is not just about visual adaptation; it’s about preserving functionality. All features—buttons, links, form fields—must remain accessible and operable, even when the layout changes. This may involve redesigning certain interactions, such as moving modal dialogs to fully scrollable containers or simplifying navigation structures for small screens.

3. Balancing Compromise and Usability

Designing for reflow often involves compromise. While the ideal is to provide a seamless experience for all users, practical constraints may require trade-offs. For example, some features may be presented differently or with reduced functionality on small screens to maintain accessibility. The key is to ensure that users never have to compromise on essential content or actions, even if the presentation changes.

4. Testing and Validation

Accessibility testing for reflow requires more than just resizing the browser window. Developers must use tools and techniques to simulate various device sizes and zoom levels, ensuring that content remains readable and functional. Automated testing can help, but manual validation is essential to catch edge cases and ensure compliance with WCAG standards.

The Role of Compromise and Balance

One of the recurring themes in our accessibility discussions is the need for compromise and balance. While the goal is to provide a perfect experience for every user, practical realities—such as device limitations, legacy systems, and resource constraints—may require trade-offs. The key is to ensure that compromises are made in the product design, not at the expense of the user.

For example, when space is limited, designers may choose to present certain features on separate pages or simplify interactions. Decorative images may be omitted, and redundant navigation options may be streamlined. These decisions should always prioritize accessibility and usability, ensuring that essential content and actions remain available to all users.

Best Practices for Achieving Reflow

1. Mobile-First and Text-First Design

Starting with a mobile-first approach simplifies the process of scaling up to larger screens. By designing for the smallest, most constrained environments first, developers can ensure that content and functionality are preserved as the viewport expands. A text-first philosophy further prioritizes readability, making sure that all UI elements scale proportionally with text size.

2. Use Relative Units and Flexible Layouts

Avoid hard-coded pixel values in CSS. Instead, use relative units like em, rem, and percentages to allow elements to scale naturally. Flexible grid systems and media queries enable layouts to adapt to different screen sizes and orientations, supporting both responsive design and reflow requirements.

3. Semantic HTML and Native Elements

Leveraging semantic HTML elements (such as <header>, <nav>, <main>, <section>, and <button>) ensures that content is structured logically and can be interpreted correctly by assistive technologies. Native elements are inherently more adaptable and accessible, reducing the need for custom solutions that may break under magnification or reflow scenarios.

4. Continuous User Feedback

Accessibility is an ongoing journey. Engaging with users who rely on reflow and other accessibility features provides valuable insights into real-world challenges and opportunities for improvement. Community forums, feedback hubs, and expert circles are excellent resources for gathering input and sharing solutions.

Looking Ahead: The Future of Reflow and Accessibility

As digital experiences continue to evolve, the importance of reflow and accessibility will only grow. Emerging technologies, such as AI-driven interfaces and adaptive rendering, offer new opportunities to enhance accessibility and personalize user experiences. However, the core principles remain the same: flexibility, inclusivity, and a relentless focus on user needs.

Organizations must continue to invest in accessibility training, tools, and community engagement. By integrating accessibility into every stage of the development lifecycle, teams can create products that not only meet regulatory requirements but also empower users of all abilities.

Check out our latest Accessibility@Pega podcast on Reflow 

 

About the Author

Jill Power is the Senior Program Manager for the Accessibility Experience at Pegasystems. Jill has worked with various government entities and industry leaders to address accessibility and compliance challenges. She has also worked with populations of varying abilities throughout her career and is passionate about bringing the online world to those often left outside of it.

Share this page Share via X Share via LinkedIn Copying...

Did you find this content helpful?

We'd prefer it if you saw us at our best.

Pega Community has detected you are using a browser which may prevent you from experiencing the site as intended. To improve your experience, please update your browser.

Close Deprecation Notice