Unlocking Generative AI in 1:1 Customer Engagement & Beyond with Pega GenAI

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Generative AI is changing the world, from kids doing their homework with ChatGPT to new ways for citizen developers to generate new apps, and the world of one-to-one marketing and engagement is no exception. Pega is going all in with generative AI and is launching over 20 GenAI powered 'boosters' in Pega 2023. Join this community event to learn more about generative AI in general, the magic trick behind systems like ChatGPT, and how you can potentially use its creative power across all personalization as a pathway to growth and profit. We'll also take a deep dive into Pega GenAI, explaining the strategy, principles and architecture behind it, and showcase main use cases in 1:1 and beyond.

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