Adobe Campaign Classic Blueprint
Sends Next-Best-Actions from Pega Customer Decision Hub through Adobe Campaign Classic
Pega Customer Decision Hub acts as the center for customer interactions and makes decisions in real-time by evaluating customer eligibility and relevance. Outbound messages are compiled by selecting a template and setting experiences and content. These can then be sent to Adobe Campaign Classic to send out in conventional marketing campaigns. To transmit decision data and interaction history, a standard data model, data structure, and file structure must be established between Pega Customer Decision Hub and Adobe Campaign Classic. This blueprint explains how to do that.
- Send Next-Best-Actions to Adobe Campaign Classic to add AI to the creation of conversational marketing campaigns
- Receive and process interaction history into Pega Customer Decision Hub
Compatible withPega Customer Decision Hub
Last updatedApril 21, 2023