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Adobe Campaign Classic Blueprint

Sends Next-Best-Actions from Pega Customer Decision Hub through Adobe Campaign Classic

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Pega Customer Decision Hub acts as the center for customer interactions and makes decisions in real-time by evaluating customer eligibility and relevance. Outbound messages are compiled by selecting a template and setting experiences and content. These can then be sent to Adobe Campaign Classic to send out in conventional marketing campaigns. To transmit decision data and interaction history, a standard data model, data structure, and file structure must be established between Pega Customer Decision Hub and Adobe Campaign Classic. This blueprint explains how to do that.

Key Features

  • Send Next-Best-Actions to Adobe Campaign Classic to add AI to the creation of conversational marketing campaigns
  • Receive and process interaction history into Pega Customer Decision Hub



Compatible with

Pega Customer Decision Hub 8.8 '23 '24.1



Last updated

April 17, 2024
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