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Movable Ink Blueprint

Deliver up to date, real time Next-Best-Actions for customer engagement within personalized email communications

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Use Movable Ink with Pega to enhance the ability to personalize emails and email campaigns to deliver Pega's Next-Best-Actions with personalized images, text, and dynamically generated email content. With Pega providing the intelligence and Movable Ink using it to automatically create personalized email content, brands can dramatically increase customer revenue and satisfaction.

Key Features

  • Pull in real-time content and data to be used in emails
  • Personalize treatments to deliver targeted Next-Best-Actions
  • Power personalized data visualizations
  • Activate and visualize customer data such as loyalty status, point balance, and purchase summary for each customer at scale 
  • Generate personalized content cross-channel




Compatible with

Pega Customer Decision Hub 8.7 8.8 '23 '24.1



Last updated

April 17, 2024
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