Adobe Event Forwarding Connector
Captures and forwards Adobe Event Forwarding customer behavioral digital data to Pega Customer Decision Hub.
Adobe Event Forwarding is the new name for the Adobe Launch product, which is part of the Adobe Experience Platform. Adobe Experience Platform Launch connects multiple technologies and turns data into action, delivering powerful and memorable customer experiences.
Pega Customer Decision Hub collects real-time data and insights from a wide range of sources, including Adobe, and integrates them with the customer's current context to provide Next-Best-Action recommendations as needed. By using Pega Customer Decision Hub, you can dynamically switch between sales, service, retention, and nurturing, and quickly implement new strategies to keep pace with changing market conditions and customer needs. The Adobe Event Forwarding Connector allows you to capture and forward specific customer behavioral data elements from the Adobe XDM data model to Pega Customer Decision Hub.
- Easily move web event data from Adobe Event Forwarding to Pega Customer Decision Hub
- Benefit from insights around page visits, frequency of events, and average time spent on web pages
- Leverage event-based insights to update customer profiles in Pega Customer Decision Hub and in engagement policies
Compatible withPega Customer Decision Hub 8.6 8.7 8.8
Last updatedMarch 16, 2023