Pega Marketplace
DCS WhatsApp Integration with Pega CDH
Enabling WhatsApp as an outbound channel in Pega Customer Decision Hub to increase customer engagement
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Overview
Overview of DCS WhatsApp Integration with Pega CDH:
- Businesses send marketing promotions/offers to customers using traditional outbound channels like Email, SMS etc. However, the click through rate for email campaigns or SMS campaigns is very low.
- With the SMS channel outbound marketing, there is a limitation in sending the text limit and sending the video/Images to over SMS marketing message is not possible.
- WhatsApp is the most popular messaging app of all time with more than 2 billion active users. WhatsApp helps more engaging and one-on-one real-time interactions with customers.
- Traditional SMS messages used by Gen ‘Z’ are very low and WhatsApp is the preferred messaging channel of communication for them.
- Since WhatsApp has the highest market share in messenger apps with an average reach of 60% across the globe, message open rate (customers opening messages) is more than 99%, integrating with WhatsApp will give businesses the benefit of enhanced customer reach.
Key Features
- Our offering provides support for WhatsApp as the preferred customer engagement channel. The cost of investment for the business is comparatively lower than other traditional channels like SMS.
- Our offering leverages WhatsApp message templates to speed-up the marketing process and provide consistent marketing messages
- Our offering enriches the Pega outbound campaign template messages by including media types like images, videos, GIFs
- Our offering includes an option to add different call- to-actions using the deep link feature. This helps to measure the performance of the Pega Action and Treatments in real-time
- Our offering provides a detailed solution to Integrate WhatsApp with Pega CDH. This includes the steps to integrate Pega CDH with Meta's WhatsApp cloud API and template approval
- Our offering provides documented use cases for up-sell, cross-sell, proactive retention in the communication and media space, although the solution is industry agnostic
- Our offering seamlessly integrates with existing pega CDH implementations, with minimal change
Resources
Partner Name
DCS
Tags
- Pega Products: Pega Customer Decision Hub Pega Customer Decision Hub for Communications Pega Customer Decision Hub for Financial Services
- Industry: Communications Service Providers Media and Advertising Financial Services
- Product Capability: Decision Management Next Best Action
- Pega Version compatibility: Pega Platform 8.8 8.7 8.6 8.5 8.4 8.3 8.2 8.1
- Geography: Americas Asia Pacific EMEA Japan
Offering Type
Component