Personalization Strategy & Analytics Services for Pega Customer Decision Hub

Personalized conversations are vital in maintaining an ongoing and valued relationship with your customers. The more meaningful your interactions and offers are, the more value you will generate for and from your customers. Happy customers maximize business value by:

• Reducing customer churn
• Increasing net promoter score (NPS)
• Increasing product sales
• Increasing return on investment (ROI)

Quantium has 12 years of personalization experience, working with some of the biggest companies in the world to make best-in-class personalization programs. We understand that there is a lot more to a well-executed personalization program than predictive models. Working in union with the Pega Customer Decision Hub, Quantium's Personalization Strategy & Analytics Services ensures that every customer interaction has the highest impact by maximizing the value to both customer and business, and measuring the impact at a campaign and program level.

Quantium's Personalization Strategy & Analytics Services concentrates on the key structural building blocks of a full end-to-end personalization program, leaving you to concentrate on the most important thing - your customers and business growth.

• Defining the program strategy: Defining the business opportunities and quick wins that will deliver value quickly
• Data transformation and engineering: Often a neglected area, a focus on organizing, structuring, and centralizing data is the cornerstone of any successful personalization program
• Next Best Conversation model creation and automation: Model and feature creation and automation, to score the value of each product and offer to each of your customers
• Pega Customer Decision Hub integration: Structuring data to flow in and out of Pega to ensure timely inputs into the Pega Customer Decision Hub, and timely outputs to measure and attribute success for input into future models
• Program attribution: Reporting methodologies and dashboards to match exposure data to sales data, and attribute value of each program and the health of the strategy holistically
• Program optimization: Synthesizing the outcomes of new programs and communications to ensure constrained optimization that benefits each individual product line as well as the total personalization program