Pega Predictive Analytics Director (PAD) offers business-focused tools to rapidly develop models that accurately predict customer behaviors, such as offer acceptance, churn or credit risk. These powerful predictive models discover the hidden trends and patterns in your data, enabling opportunities and risks to be reliably evaluated. And because PAD is fully embedded into Pega’s award-winning business process management platform, it puts predictive decisioning at the heart of every business process to make every prediction actionable, increasing automation and accuracy while optimizing the result of each customer interaction. Unlike most tools that require experienced statisticians or data miners to develop models, PAD enables business users, including marketing or risk analysts, to quickly create high-quality predictive models. Developing models is simple and easy: While you define the objectives and judge the results, PAD takes care of analyzing and understanding how hundreds of attributes are related. With PAD, you can: §§ Drive predictive intelligence into every business decision with advanced analytics functions that cover the end-to-end model development process from data preparation to model building and evaluation. §§ Develop more models in hours – not days or weeks – that predict any form of behavior to deliver the best actions across the customer lifecycle, including sales, service, retention, cross-selling, upselling and risk. §§ Enhance operational efficiency, increase consistency and eliminate service representative “guesswork” by integrating predictions for multiple outcomes into automated, rules-driven business processes.