1:1 Customer Engagement Services for Automotive
Futureproof leverages the power of Pega to help Automotive OEMs maximize revenue growth and retain more customers, using an AI-powered Customer Decision Hub to deliver real-time next-best-actions during each prospect and owner's life cycle across inbound, outbound, owned, and paid channels.
Regulatory elimination of 3rd party cookies is disrupting each OEM's ability to identify/match customers for improved targeting. All the while, OEMs are not effectively leveraging all of their 1st party data from paid and owned channels to deliver the right message at the right price...in real time.
In addition, OEMs spend millions of marketing dollars on media, direct marketing, and other channels targeting prospects and customers with a "vehicle first" approach. Pega Customer Decision Hub and Futureproof have the combined capability and experience to deliver more personalized, 1st party-driven, 1 to 1 customer experiences leveraging an "empathy first" approach. Our solution infers customers' vehicle preferences, such as safety, performance, and economy to deliver 1 to 1, empathetic sales messages across paid and owned channels.
Our proven methodology leads to improved engagement of known and unknown prospects and customers, accelerated acquisition cycles, higher brand favorability, improved renewal/retention, and more effective media spend (reduction in marketing costs).
Together, we have delivered the following results:
- 6x engagement for automotive prospects and owners through improved, personalized next-best-actions/offers.
- 26% increase in conversion rate from a mobile campaign that engaged over 300,000 customers.
- 50% reduction in direct marketing costs, specifically with the paid media channels (Facebook and Google).
- Enable identity 1st party data matching across OEM owned and paid channels by leveraging personally identifiable information (PII). Our approach is distinct from leveraging 3rd party cookie/device data for identity matching.
- Offer predefined integration approaches to manage paid media audiences within 3rd party ad platforms.
- Integrate with Liveramp to improve match rates and increase ad platform reach.
- Automate lead management to maintain minimum thresholds on paid media audiences across a wide and fragmented dealership ecosystem.
- Deliver an approach to handling sales conversions that drive look-alike modeling and closed loop insights at scale, resulting in reduced cost per action and subsequent increased return on advertising spend.
- Deliver automotive paid media reporting readouts that provide OEMs with insights into total vs. active audiences across multiple brands and various PII platforms.
- Collaborate with OEMs to integrate Pega Customer Decision Hub across the marketing tech stack to deliver 1 to 1 personalized experiences at scale, leveraging each OEMs existing data and Martech investments.
- Proven automotive industry data model and pre-built connectors that serve as a baseline to deliver improved data organization, operationalization, and quality. Our data model will also reduce implementation effort and costs, while accelerating deliverable timelines.
- Pega Products: Pega Customer Decision Hub Pega Next-Best-Action Advisor
- Industry: Manufacturing
- Product Capability: Artificial Intelligence Cloud Services Customer Journeys Data Integration Decision Management Digital Personalization Engagement Channels Mobile Next Best Action Outbound Marketing Project Delivery Reporting
- Pega Version compatibility: 8.1 8.2 8.3 8.4 8.5 8.6 8.7 8.8
- Geography: Americas, EMEA
Offering TypePackaged Service Offering