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Data Driven Decisioning Services

Leveraging digital customer insights to drive increased returns on marketing and advertising spend with Customer Decision HubTM and Paid Media ManagerTM

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Today's marketing executives are being challenged like never before.

Regulation and powerful new browser privacy initiatives are disrupting the digital advertising industry, resulting in a wholesale move away from using third party data for ad targeting.

Digital advertisers often lack the expertise to exploit and maximize their 1st party data strategies across ad targeting platforms such as Facebook and Google.

Collecting, contextualizing and decisioning on insightful, real-time digital data has been an ever-increasing challenge in today's privacy conscious world. Digital marketing teams are now forced to orchestrate across inbound, outbound, paid and owned channels to address consumer identity, intent, what to action and where to advertise without relying on 3rd party cookies.

Pega Customer Decision HubTM, futureproofAI, and Celebrus (The Solution) offer a combined digital and paid orchestration solution which addresses clients' needs for 1:1 customer engagement in real-time, at scale in today's first party data world.

Proof Points & Impacts:

  • Global bank achieved 15x uplift in response to abandoned application reminders
  • Insurer increased overall conversion rates 5% by increasing accuracy of the campaign attribution model
  • Insurer achieved 10% reduction in advertising spend
  • Retailer achieved 9% increase in demand per response
  • Retailer saw a 14% uplift in designer range offer response rates
  • Retail bank saw up to 70x uplift in click-through rates compared to prior messages
  • Retail bank saw 5x uplift in campaign conversions

Key Features

  • Highly configurable
  • Fast to implement
  • First-party owned and hosted
  • Combines rich digital insights with enterprise data - creating greater insight into customer behaviors, preferences, and profitability
  • Get real-time, customer-level insight from every digital interaction in all channels

Partner Name



  • Pega Version compatibility: 8.5 8.6

Offering Type

Packaged Service Offering

Published On

February 23, 2023

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