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Virtusa vEngage

Drive hyper-personalization at scale with Pega Customer Decision Hub and vEngage

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Overview

Financial institutions need the ability to use data and analytics to develop a deep understanding of each customer's needs and desires as well as create a set of tailored experiences across digital and physical channels. Banks face several challenges that currently prevent them from achieving the desired levels of personalized customer engagement, such as:

  • Fragmented view of the consumer across devices and channels
  • Difficulty capturing, storing, and categorizing online and offline data for a complete view of the consumer
  • Challenges delivering individualized communications across channels at scale and real time
  • Difficulty demonstrating accurate closed-loop measurement and attribution in marketing campaigns
  • Deep understanding of the customer across the journey phases: attract, engage, convert, and retain

The solution will solve for the following KPIs:

  • Upsell, cross-sell
  • Email/advertising click-through rates
  • Customer lifetime value (CLV)
  • Net Promoter Score (NPS)
  • Customer churn rate
  • Customer retention rate

Key Features

  • vEngage helps banks hyper-personalize their customers' journey while improving ROI, preventing customer churn, meeting regulatory norms, and driving customer acquisition and retention.
  • The solution comes in multiple platform flavors with industry-leading experience platforms like Adobe and Pega Customer Decision HubTM.
  • Drive real-time, personalized next-best-action conversations with the customer - across different channels based on the likelihood of a positive response using Pega Customer Decision Hub.
  • Customer Decision Hub predicts customer behavior by analyzing billions of digital interactions in real-time using AI capabilities to drive growth in new acquisition, reduce churn, and deepen the relationship with the customer.
=Virtusa Corporation

Partner Name

Virtusa


Tags


Offering Type

Packaged Service Offering
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