Pega Global Customer Advisory Board (CAB) Program

Our CAB Program provides an opportunity for our clients to play an active role in Pega’s vision, messaging and product plans.

What is the Pega Customer Advisory Board?

The Pega Customer Advisory Board (CAB) provides a forum for industry innovators to share experiences and advise Pega teams as we continue to shape digital transformation landscape in the areas of customer engagement and digital process automation.  CAB members offer insight and perspective that help drive the development of Pega applications in this space, as well as our long term strategy to address the industry’s current and future opportunities.

Interested in becoming a member?


You must be an invited member in order to join or view our CAB communities. Please contact your Account Executive for more information.

Our CAB areas of interest

Digital Process Automation

The CAB brings clients together to discuss the strategic direction and roadmap for the Pega Platform within the context of industry and regional trends in the technology ecosystem. Members have the opportunity to dive deeper into specific topics such as DevOps, Application Development, Robotics, Case Management, Mobility, Omnichannel, and Artificial Intelligence.

Customer Engagement

Pega offers an ecosystem applications designed to engage customers, drive loyalty and improve sales results. CAB Members are aligned to each of the areas listed below based on their expertise in their areas and across the CRM application areas.   In addition, the Know Your Customer and Client Lifecycle Management focuses on the client journeys from onboarding through offboarding.

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