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Pega Customer Decision Hub
Predict needs. Personalize experiences. Maximize value.
OVERVIEW  
Predictive and adaptive analytics, real-time decisioning, and AI-powered next best actions combined in one product. Customer Decision Hub optimizes value by predicting customer needs in real-time, then delivering one-to-one next best actions during every interaction – across channels and at scale.
Pega GenAI Blueprint for Customer Engagement
Bring your customer experience strategy to life! With a few key inputs on your marketing objectives and web presence, Blueprint gets to work, capturing your brand voice and messaging across products and channels. You can preview AI-driven journeys, adjust personas and messaging, review recommended offers, and then seamlessly share them with your team.
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