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Pega Customer Decision Hub

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Pega Customer Decision Hub

Predict needs. Personalize experiences. Maximize value.

OVERVIEW  
Predictive and adaptive analytics, real-time decisioning, and AI-powered next best actions combined in one product. Customer Decision Hub optimizes value by predicting customer needs in real-time, then delivering one-to-one next best actions during every interaction – across channels and at scale.

Pega GenAI Blueprint for Customer Engagement

Bring your customer experience strategy to life! With a few key inputs on your marketing objectives and web presence, Blueprint gets to work, capturing your brand voice and messaging across products and channels. You can preview AI-driven journeys, adjust personas and messaging, review recommended offers, and then seamlessly share them with your team.

Enablement

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Training

Training

See latest trainings for Customer Decision Hub in Pega Academy, Pega’s
one-stop enablement center.

Latest Missions

  • 9 Modules

  • 6 Challenges

  • 5 hrs 5 mins

Pega Platform Pega Customer Decision Hub Pega Customer Service Pega Sales Automation Generative AI Beginner
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Latest Modules

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Videos

Browse the Video Library to watch expert-led webinars, product demos, or high-level overviews for Customer Decision Hub.

Extend Pega Customer Engagement Studio with supported extension points
Extend Pega Customer Engagement Studio with supported extension points
Video duration: 04:47
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Extend Pega Customer Engagement Studio with supported extension points

Pega Customer Engagement Studio™ simplifies marketing operations while remaining flexible enough to support different business needs. Organizations can tailor the product through supported extension…

Deliver governed and predictable outcomes with Pega Customer Engagement Studio
Deliver governed and predictable outcomes with Pega Customer Engagement Studio
Video duration: 04:00
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Deliver governed and predictable outcomes with Pega Customer Engagement Studio

As organizations adopt AI-assisted marketing operations, governance becomes increasingly important. Business users need confidence that AI-generated work follows defined processes, meets business…

Understand How Guidebooks Shape AI Behaviour
Understand How Guidebooks Shape AI Behavior
Video duration: 06:43
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Understand How Guidebooks Shape AI Behaviour

Pega Customer Engagement Studio’s AI Assistant is a conversational agent that supports customer engagement tasks using structured guidebooks as its core knowledge layer. This video covers how…

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Blogs

Take a deeper dive into Customer Decision Hub ⁠with expert insights and case studies in Pega Community Blog.

Support Center

Browse Pega Support Center to find support for Customer Decision Hub.

Support Docs

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Other resources

Pega Marketplace

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