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Pega Customer Decision Hub

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Pega Customer Decision Hub

Predict needs. Personalize experiences. Maximize value.

OVERVIEW  
Predictive and adaptive analytics, real-time decisioning, and AI-powered next best actions combined in one product. Customer Decision Hub optimizes value by predicting customer needs in real-time, then delivering one-to-one next best actions during every interaction – across channels and at scale.

Pega GenAI Blueprint for Customer Engagement

Bring your customer experience strategy to life! With a few key inputs on your marketing objectives and web presence, Blueprint gets to work, capturing your brand voice and messaging across products and channels. You can preview AI-driven journeys, adjust personas and messaging, review recommended offers, and then seamlessly share them with your team.

Enablement

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Training

Training

See latest trainings for Customer Decision Hub in Pega Academy, Pega’s
one-stop enablement center.

Latest Missions

  • 7 Modules

  • 6 Challenges

  • 5 hrs 20 mins

Pega Platform Pega Customer Decision Hub Pega Customer Service Pega Sales Automation Generative AI Beginner
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Latest Modules

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Events

Sign up for upcoming Pega Community events on Customer Decision Hub or watch past event replays on-demand.

Upcoming events

Event replays

  • This event originally took place on September 26, 2025
  • 59:03 Mins
Latin America Spanish Pega Customer Decision Hub Generative AI Data Scientist
  • This event originally took place on September 26, 2025
  • 59:02 Mins
Latin America Portuguese Pega Customer Decision Hub Generative AI Decisioning Architect
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Videos

Browse the Video Library to watch expert-led webinars, product demos, or high-level overviews for Customer Decision Hub.

Pega Infinity '25 Update: What's New in Customer Decision Hub
 Pega Infinity '25 Update: What's New in Customer Decision Hub
Video duration: 12:28
Pega Infinity '25 Update: What's New in Customer Decision Hub

Infinity '25 Customer Decision Hub (CDH) introduces a world-class email editor, enhanced message stream capabilities, and advanced action analysis tools for deeper insights into decision arbitration…

Pega CDH Infinity 25.1 Preview
CDH Infinity 25.1 Preview
Video duration: 03:06
Pega CDH Infinity 25.1 Preview

A preview of the new Pega Customer Decision Hub capabilities in Pega Infinity 25. Learn about upcoming features like CDH Email Designer, Action Analysis, and Concurrent Change Management. These three…

What's New in Pega Customer Decision Hub '24.2
Pega Infinity '24.2 Update: What's New in Pega Customer Decision Hub
Video duration: 12:54
Captions available
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What's New in Pega Customer Decision Hub '24.2

In this conversation, Matt Nolan, Sr. Director of Analyst Relations and Market Intelligence, and Shoel Perelman, VP Product, 1:1 Customer Engagement, Decisioning & AI, discuss the new…

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Blogs

Take a deeper dive into Customer Decision Hub ⁠with expert insights and case studies in Pega Community Blog.

Support Center

Ask questions or join discussions in Pega Support Center to find support for Customer Decision Hub.

Latest Questions

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Latest Discussions

Other resources

Pega Marketplace

Browse community-created solutions, components, and language packs.
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