Enabling learning from own-channel models for the Paid channel
You can enable surrogate adaptive models for paid media while the Paid-specific models mature.
Channel-specific adaptive models in Pega Customer Decision Hub learn from the outcomes of recorded customer interactions, to
help the models make predictions about customer behavior and guide the next-best-action
strategy to present the most relevant actions to each customer on each channel. To
ensure that the models have enough data to make accurate predictions, adaptive models
for individual channels are not considered mature until they have recorded a specific
number of responses. Immature models are not used to drive decisions – instead, the
action selection is randomized for strategies that use an immature model.
As with any new channel, when you implement Paid Media Manager for the first time, the Paid-specific adaptive models are not yet mature enough to drive next best actions. If you already have mature adaptive models for other engagement channels, for example, Web, you can use them to inform the paid channels while the paid models mature.
To enable the surrogate adaptive model for the Paid channel, perform the following steps:
- Log in to Pega Customer Decision Hub as an operator with access to Dev Studio.
- In Dev Studio, in the left navigation pane, click .
- Find and open the BusinessControlSettings DDR that is in your implementation ruleset.
- Click Check out.
- Click New.
- Enter the following information:
- Name - Paid Media Surrogate Channel
- Model Name - NBA
- SettingName - PaidMediaLearningChannel
- SettingValue - <Direction>|<Channel>, for example, Inbound|Web
Sample configuration with Web as the surrogate channel 
- Click Create.
- Save and check in the changes to the BusinessControlSettings DDR.
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