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Table of Contents

Key Predictors

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This section provides information on Adaptive Models that include this action. Each model is listed separately and the first model is expanded by default. The information presented for each model provides a quick profile of a customer that is likely to respond to this action.

The following information is presented for each model:

  • Model name - Click to open the behavior report associated with the model.
  • Overall performance of the model
  • Direction and channel for the corresponding predictor information
  • Active predictors for the model. For each predictor, the group with the highest propensity is shown. Hover over the green circle to see this propensity value.

A sample predictors summary is shown below.

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