Adapting to the Changing Role of the CMO with AI-Powered Decisioning

In the rapidly evolving landscape of marketing, the role of the Chief Marketing Officer (CMO) is undergoing a significant transformation. This webinar will delve into critical insights from the recent EY report, "How Growth Leaders Approach Marketing," and explore how AI-driven tools, like Pega's Customer Decision Hub, are reshaping marketing strategies and decision-making processes. 

Join us as we unpack the key findings of the EY report, which highlights the strategic approaches of top-performing marketing leaders in the wealth and asset management sector. Discover how these growth leaders leverage data, technology, and innovative marketing tactics to stay ahead of the curve. We will discuss the pivotal role AI plays in enhancing customer engagement, personalizing experiences, and driving growth. 

The webinar will also feature an in-depth look at how AI-powered decisioning enables CMOs to reach their goals,  make data-driven decisions in real-time, optimize customer interactions, and achieve higher ROI. Our experts will demonstrate how integrating AI into your marketing strategy can provide a competitive edge in today's dynamic market. 

Attendees of the webinar will: 

• Understand the evolving role of the CMO in the digital age. 
• Gain insights from the EY report on the strategies of growth leaders in marketing. 
• Explore the benefits of AI-powered decisioning with Pega's Customer Decision Hub. 
• Learn how to harness AI to drive customer engagement and business growth. 
• Hear real-world examples and case studies of successful AI integration in marketing.