Telenet’s Path to Personalization and Profits Using Pega CDH

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In a world where hyper-personalized marketing has become the norm, Telenet has committed to a customer-centric marketing strategy supported by Pega CDH. As with any big transformation, they met with challenges on how to effectively bring this strategy to life and bridge the gap between theory and practice. In this session, CDH practitioners from Telenet share how they dealt with this learning curve as they transitioned from “working hard” to “working smart.”