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Pega NBA for Customer Rewards and Loyalty

P-Loyalty is a turnkey loyalty app that innovatively rewards customers cost-effectively.

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P-Loyalty solves key challenges in introducing innovative customer loyalty programs. Developed by Adqura as a native Pega application using Customer Decision Hub, P-Loyalty is a comprehensive solution for managing organizations' customer loyalty and rewards. P-Loyalty seamlessly integrates alongside existing Pega implementations. It provides a ready-made application that easily embeds into an organization's landscape and online applications through a full customer portal and service layer. P-Loyalty streamlines loyalty program management with robust functionality for customer onboarding, value calculation, voucher administration, and multichannel promotions of the latest offers and rewards. Customers enjoy a user-friendly portal wallet and API for tracking fulfilled rewards, viewing accrued value, and redeeming accepted rewards later. The application also facilitates engaging experiences like limited-availability prize draws for art, sporting events, and more.

Key Features

  • Customer onboarding and invitation process for loyalty programs
  • Voucher management system
  • Multichannel promotions and notifications for offers/rewards
  • Customer portal for viewing latest offers, rewards, and promotions
  • Digital wallet and API for tracking fulfilled rewards, accrued value, and redeeming rewards
  • Prize draw creation, execution, and fulfillment for limited availability rewards
  • Leverages Pega's prediction studio for predictive/adaptive models, NLP, external model integration
  • Seamless integration with existing Pega implementations
  • Integrates with Pega Operations Manager for agile delivery of enhancements



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