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Salesforce Marketing Cloud Email Studio connector

Personalized email, delivery, and management directly from Pega Customer Decision Hub (CDH).

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Overview

Salesforce Marketing Cloud Email Studio allows users to build and send personalized email, deliver promotional, transactional, and triggered messages and track performance. The downloadable connector allows CDH users to seamlessly connect to Salesforce Marketing Email Studio without having the need to build a custom integration. As part of the integration, CDH users will be able to leverage email templates within the CDH environment, personalize them, generate the actual Next Best Action (NBA) treatments and use Email Studio to deliver these messages. Users can leverage Email Studio to track responses and monitor performance of all your triggered messages and outbound campaigns.

Component Description Resources Download Link
Salesforce Marketing Cloud Email Studio Connector

Rules in the Pega application to support connecting to Salesforce Marketing Cloud Email Studio and processing the email outcomes.

Salesforce Marketing Cloud Email Studio Integration Package

Salesforce assets that process the email template from Pega Customer Decision Hub and send back the email outcomes.

 

Key Features

  • Downloadable connector supported by CDH version 8.8+ 
  • Defines integration with Salesforce Marketing Cloud Email Studio 
  • Supports mapping CDH treatments to Email Studio templates and their personalized fields
  • Supports a semi-automated end-to-end Email Campaign flow between CDH and Salesforce Email Studio

 

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Version

01.01

Compatible with

Pega Customer Decision Hub 8.8 '23 '24.1

Support

Pegasystems

Last updated

May 17, 2024
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