Intelligent Personalization Platform - Customer experience with a conscience

From traditional CRM technology to campaign management and personalization, there's a wide range of technologies out there to help companies develop products and services around the customer experience.

But what's increasingly critical is the role played by each of these tools to provide winning capabilities as effectively and efficiently as possible. What's urgently needed is an architecture that allows companies to harness the exact technologies needed to replace legacy campaign marketing with a single, cohesive, and holistic approach - built around the customer.

That's the challenge we set out to solve. The Accenture Intelligent Personalization Platform is a reference architecture that allows companies to:

• Get to know their customers by integrating multiple sources of information and signals from each interaction
• Use that information to generate relevant insights that can be acted upon
• Communicate with customers consistently across channels

Pega Customer Decision HubTM is at the heart of this platform. Accenture Intelligent Personalization Platform helps clients understand how Customer Decision Hub seamlessly integrates with other components in the customer experience architecture, including customer data platform, data lakes, content repositories, campaign management, and other components. It also provides reference models, accelerators, and a live reference architecture that helps clients map strategic value objectives to journeys to technology.

• Intelligent management of customer experience from acquisition and point of sale through retention and loyalty.
• Strategic facilitation and improvement of marketing messages with an integrated customer engagement approach, including the adoption of solutions-based marketing.
• Dynamic unification of data, analytics, and channels to create a robust customer-focused experience.
• Next-step forecasting with intelligent suggestions for continuing the customer journey.
• Ability to creatively bundle new and innovative market propositions by partnering with other organizations.
• Centralized decisioning for streamlining changes across the platform.
• Real-time decisioning and analytics to provide a seamless experience for both the company and the customer.
• Predictive, omni-present, and defined services to meet the customer where they are in their journey.
• Intelligent data about each individual customer to enable proactive conversations.