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What's New in Pega CRM '23

Browse the latest Infinity '23 release: Pega Platform Pega CRM
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What's New in
Pega CRM '23

Unify work across all applications. Enhance data accessibility. Drive AI-powered strategy optimization & guided assistance.

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What's New in Customer Decision Hub '23

Intelligent Treatments

Use Generative AI to create and refine Next-Best-Action content.

Conversion Modelling

Effortlessly integrates conversion data to optimize 1:1 decisioning.

One-Time Actions

Jumpstart message creation and allow hyper-targeting of distinct audiences.

Feature Finder

Scans customer data to identify new and better predictors for adaptive models.

Enhanced Data Protection

Encrypt sensitive data with BYOK and retain full control of critical information.

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What's New in Customer Service '23

Automate work and optimize interactions

Drive self-service and agent-assisted engagements with enhancements to Knowledge Management, Voice & Messaging AI, and real-time personalized offers for chat. Improve customer journeys across applications with Process Fabric and leverage a new, pre-built microjourney powered by Process AI. 

Enhance service with Pega GenAI

Harness the power of Generative AI with auto-summarized engagements, a live chat agent trainer, suggested email responses, knowledge authoring assistance, and auto-generated workflows.  

Innovate without disruption

Explore the next-generation Agent Desktop and leverage Constellation self-service via the latest DX APIs while maintaining your current Customer Service applications. Innovate without disruption by adopting Constellation technologies incrementally.  

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What's New in Sales Automation '23

Deliver intelligent insights with Pega GenAI

Harness the power of Generative AI to add more intelligence and guidance to the entire sales process. Suggest email responses and actions in real-time with Generative AI for Email and reduce after-call work with Generative Ai Post-Meeting Wrap-Up. 

Optimize seller productivity

Automate and simplify complex sales processes so sellers can focus on the right things at the right time with Pega’s real-time video meeting add-in and route planning.

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