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PegaWORLD 2012: Optimizing Customer Value Through Next-Best-Action
June 5, 2012 | 30:01
Across virtually every industry, new competitive threats and economic pressure require an increasing emphasis on creating measurable value during every customer interaction while delivering a superior customer experience. In this session, Rob will discuss the concepts and power of Next-Best-Action for CRM and Marketing.
![PegaWORLD 2012: Optimizing Customer Value Through Next-Best-Action](https://community.pega.com/sites/default/files/styles/480/public/brightcove/videos/images/posters/1519050010001_2968319152001_vs-52b980f8e4b0ab346fa11b95-672293879001_0.jpg?itok=Zl4cQo0O)