Skip to main content

Pega Community Events

Navy colored decorative background

Pega Community Events

Curated webinars to help you streamline your workflow and simplify business complexity.

Product Area
Event Teaser background

Webinar | 60 Mins | Public

Rethink A/B Testing: How Advanced Multi-Variant Testing Delivers for Diverse Audiences

    • SESSION 1
    • Thursday, January 30, 2025 11:00 AM ET
    • SESSION 2
    • Friday, January 31, 2025 11:00 AM AET
We will explore the benefits of utilizing multi-variant testing within Pega’s Customer Decision Hub. Our discussion will highlight how Pega’s algorithm continuously learns and optimizes customer experiences in real time—unlike traditional A/B testing, which relies on limited experiments and discards less effective variants. Our approach evaluates each customer individually to determine their propensity to accept each Treatment, leading to an overall increase in engagement rates across all…

Did you find this content helpful?

Yes
No

100% found this content useful

Want to help us improve?
Suggest an edit
Report a Pega Community bug

We'd prefer it if you saw us at our best.

Pega Community has detected you are using a browser which may prevent you from experiencing the site as intended. To improve your experience, please update your browser.

Close Deprecation Notice