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Pega Community Events

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Pega Community Events

Curated webinars to help you streamline your workflow and simplify business complexity.

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Webinar | 60 Mins | Public

Rethink A/B Testing: How Advanced Multi-Variant Testing Delivers for Diverse Audiences

    • SESSION 1
    • Thursday, January 30, 2025 11:00 AM ET
    • SESSION 2
    • Friday, January 31, 2025 11:00 AM AET
We will explore the benefits of utilizing multi-variant testing within Pega’s Customer Decision Hub. Our discussion will highlight how Pega’s algorithm continuously learns and optimizes customer experiences in real time—unlike traditional A/B testing, which relies on limited experiments and discards less effective variants. Our approach evaluates each customer individually to determine their propensity to accept each Treatment, leading to an overall increase in engagement rates across all…
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Webinar | 60 Mins | Decisioning Architect

What's New in Pega Customer Decision Hub Infinity 24.2

    • SESSION 1
    • Thursday, December 12, 2024 11:00 AM ET
    • SESSION 2
    • Friday, December 13, 2024 11:00 AM AET
Join Matthew Camuso, Senior Product Marketing Manager, and Nishant Bihani, Product Marketing Manager, to hear about the latest Customer Decision Hub capabilities that have been introduced as part of Infinity '24.2 to enhance decision-making and drive customer engagement. Join us live, to learn more on what's new in Customer Decision Hub (CDH) with Infinity '24.2, including: A new approach to customer journeys powered by Next Best Actions An opportunity to curate your distinct brand voice and…
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Webinar | 60 Mins | Decisioning Architect

Prioritization@Achmea: The Pathway to Optimal Customer Engagement

    • SESSION 1
    • Wednesday, November 20, 2024 04:00 PM Central Europe
    • SESSION 2
    • Thursday, November 21, 2024 11:00 AM AET
In this Client-led session, LIVE FROM AMSTERDAM, Achmea will present two use cases to demonstrate how to prioritize across multiple actions and enhance customer engagement. The first use case will focus on leveraging the bundling functionality for optimal placement of articles in newsletters. The second use case will feature Achmea's custom setup for the business value component of the prioritization formula.
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Webinar | 60 Mins | Decisioning Architect

Multi-Brand Customer Engagement: A case study in Financial Services

    • SESSION 1
    • Thursday, October 24, 2024 11:00 AM AET
    • SESSION 2
    • Thursday, October 24, 2024 11:00 AM ET
Join us for a webinar featuring a case study on multi-market customer engagement, showcasing the Pega CDH Multi-Brand real-time decisioning capability for a global bank. Learn how the bank harnessed AI-powered decisioning to deliver personalized, real-time interactions across diverse regions. We'll delve into key challenges, including the operating model, capability delivery, and the transition to BAU. The session will also cover AI-driven personalization, cross-channel consistency, and the…
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Webinar | 60 Mins | Public

What’s New in Customer Decision Hub

    • SESSION 1
    • Friday, May 17, 2024 11:00 AM ET
Join our upcoming technical webinar on Pega Infinity '24.1 Customer Decision Hub.  Discover the latest innovations in the Pega Infinity '24.1 release, with a focus on revolutionizing customer-centric marketing through the Customer Decision Hub (CDH). Join us as we unveil three new key developments: - CDH Assistant - A Gen AI powered assistant helping curate knowledge and best practices and giving marketers valuable insight and guidance on their implementation. - Key…
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Webinar | 60 Mins | Public

What’s New in Customer Decision Hub ’23

    • SESSION 1
    • Wednesday, September 20, 2023 12:00 PM Europe/London
Join our 4th special Pega Infinity '23 Live Event for a closer look at Pega Customer Decision Hub '23 We'll be covering all the latest exciting Customer Decision Hub '23 features, and show you how to get the most out of the next generation of Pega's Personalised Decisioning Engine & Marketing application. There will product demonstrations and time for your questions too!
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Webinar | 60 Mins | Decisioning Architect

Telenet’s Path to Personalization and Profits Using Pega CDH

    • SESSION 1
    • Tuesday, September 19, 2023 09:00 PM ET
Join the conversation and find related content for this event on the Pega Support Center post! In a world where hyper-personalized marketing has become the norm, Telenet has committed to a customer-centric marketing strategy supported by Pega CDH. As with any big transformation, they met with challenges on how to effectively bring this strategy to life and bridge the gap between theory and practice. In this session, CDH practitioners from Telenet share how they dealt with this learning curve as…
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Webinar | 60 Mins | Decisioning Architect

CDH Community Event: The Updated MLP Backlog

    • SESSION 1
    • Thursday, August 17, 2023 11:00 AM ET
Join the conversation and find related content for this event on the Pega Support Center post! In August 2023, the new and significantly updated version of the CDH MLP backlog was published. This is the principal best practice implementation plan for delivering a typical CDH project successfully. Understanding how to kick off and deliver a CDH Engagement is critical to setting up a robust technical installation, successful organizational transformation, and reaping the benefits driven by…

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