PEGA DEVELOPERS
Next-Best-Action Designer
Balancing business and customer needs
About the role
A Next-Best-Action Designer is a member of the team that specifies, designs, and configures Next-Best-Action Designer contact policies, using decision management strategies where needed.
Knowledge areas
Check out the most important knowledge areas for a career as a Next-Best-Action Designer.
Requirement analysis
Perform impact analysis on new requirements and translate requirements into Next-Best-Action Designer engagement policies and strategies.
Next-Best-Action Designer
Create action, treatment, and group-level engagement policies, configure Next-Best-Action Designer arbitration and taxonomy, implement content and rules into NBA strategies.
Support
Support testing, QA, business simulation, Next-Best-Action reporting, monitoring, and control.
Learning Essentials
Check skills and knowledge areas to focus on if you’re beginning your journey as an Next-Best-Action Designer.
TRAINING
Pega Customer Decision Hub Foundation
Learn what business problems Pega Customer Decision Hub can solve, how to use Next-Best-Action Designer, and how Pega's artificial intelligence delivers the right action during every customer interaction.
TRAINING
Cross-Sell on the Web
Learn how to use Next-Best-Action Designer and how to select the best action for each customer.
TRAINING
Cross-Sell on the Web Extended
Learn about the various types of decision components and how they are used. Gain hands-on experience augmenting Next-Best-Action Designer with engagement rules that use decision strategies.
TRAINING
Always-on Outbound Customer Engagement
Learn to enable Next-Best-Action decisions for always-on customer engagement using Next-Best-Action Designer, and how to use it for outbound customer engagement.
Latest content
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trending topics for the Next-Best-Action Designer role.
trending topics for the Next-Best-Action Designer role.
Latest Missions
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Pega User Experience Capability Overview
Pega 8.7 Update: What's New in Customer Decision Hub
