About the role
A Next-Best-Action Designer is a member of the team that specifies, designs, and configures Next-Best-Action Designer contact policies, using decision management strategies where needed.
Check out the most important knowledge areas for a career as a Next-Best-Action Designer.
Perform impact analysis on new requirements and translate requirements into Next-Best-Action Designer engagement policies and strategies.
Create action, treatment, and group-level engagement policies, configure Next-Best-Action Designer arbitration and taxonomy, implement content and rules into NBA strategies.
Support testing, QA, business simulation, Next-Best-Action reporting, monitoring, and control.
Check skills and knowledge areas to focus on if you’re beginning your journey as an Next-Best-Action Designer.
Learn what business problems Pega Customer Decision Hub can solve, how to use Next-Best-Action Designer, and how Pega's artificial intelligence delivers the right action during every customer interaction.
Learn how to use Next-Best-Action Designer and how to select the best action for each customer.
Learn about the various types of decision components and how they are used. Gain hands-on experience augmenting Next-Best-Action Designer with engagement rules that use decision strategies.
Learn to enable Next-Best-Action decisions for always-on customer engagement using Next-Best-Action Designer, and how to use it for outbound customer engagement.