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Next-Best-Action Designer Role Hub

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PEGA 1:1 OPERATIONS

Next-Best-Action Designer

Balancing business and customer needs
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Badge for the NBA Designer role

About the role

A Next-Best-Action Designer is a member of the team that specifies, designs, and configures Next-Best-Action Designer contact policies, using decision management strategies where needed.

Knowledge areas

Check out the most important knowledge areas for a career as a Next-Best-Action Designer.

Requirement analysis

Perform impact analysis on new requirements and translate requirements into Next-Best-Action Designer engagement policies and strategies.

 

 

Next-Best-Action Designer

Create action, treatment, and group-level engagement policies, configure Next-Best-Action Designer arbitration and taxonomy, implement content and rules into NBA strategies.

Support

Support testing, QA, business simulation, Next-Best-Action reporting, monitoring, and control.

Learning Essentials

Start your future as a Next-Best-Action Designer: explore a curated list of resources to get you up and running in no time.

MISSION

Learn what business problems Pega Customer Decision Hub can solve, how to use Next-Best-Action Designer, and how Pega's artificial intelligence delivers the right action during every customer interaction.

MISSION

Learn how to use Next-Best-Action Designer and how to select the best action for each customer.

MISSION

Learn about the various types of decision components and how they are used. Gain hands-on experience augmenting Next-Best-Action Designer with engagement rules that use decision strategies.

MISSION

Learn to enable Next-Best-Action decisions for always-on customer engagement using Next-Best-Action Designer, and how to use it for outbound customer engagement.

MISSION

Gain greater understanding of the key features, capabilities, and benefits of Pega Customer Decision Hub.

Get certified

Complete the exam to solidify your expertise and earn the Certified Decisioning Consultant badge.

Register for exam

Recently published

Stay up to date with latest trainings or keep an eye on trending topics for the Next-Best-Action Designer role.
Videos
PegaWorld Keynote Replay: AI Did Not Write This: How Self-optimizing AI is Changing Business
PegaWorld Keynote Replay: AI Did Not Write This: How Self-optimizing AI is Changing Business
Video duration: 07:57

PegaWorld Keynote Replay: AI Did Not Write This: How Self-optimizing AI is Changing Business

Hear Pega’s GM for 1:1 Customer Engagement, Dr. Rob Walker, break down the fast-changing potential of AI in personalization and customer engagement. Learn how generative AI boosts the already…

PegaWorld hands-on: The essential Pega Customer Decision Hub™ foundation
The essentials of Pega Customer Decision Hub
Video duration: 11:31
Subtitles available

PegaWorld hands-on: The essential Pega Customer Decision Hub™ foundation

In this video, you will gain an understanding of the Foundation of Pega Customer Decision Hub™ training: It's contents and the key topics that it covers. You will see how the Foundation of Pega…

Pega User Experience Capability Overview
User Experience
Video duration: 02:10

Pega User Experience Capability Overview

Pega user experience (UX) solutions empower low code and professional developers to deliver efficient, productive, and accessible enterprise applications. Get a better…

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