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Next-Best-Action Analyst

Providing guidance for business stakeholders
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About the role

A Next-Best-Action Analyst translates business ideas and concepts into well-specified requirements for Next-Best-Actions. They help business stakeholders determine the potential value associated with an offer or proposition.

Next-Best-Action Analysts specialize in building business cases to substantiate investment – which can then be tracked, evaluated, and used as investment proxies. Their role is to guide and educate business stakeholders, often triaging or modifying requests to keep them aligned with governance or execution mandates.

Knowledge areas

Check out the most important knowledge areas for a career as a Next-Best-Action Analyst.

Gathering business requirements

Translate business ideas into requirements for Next-Best-Actions.



Creating business cases

Build business cases that can be tracked, evaluated, and used as investment proxies.

Value proposition

Help stakeholders determine the potential value associated with an offer or proposition.

Educating stakeholders

Help stakeholders create requirements that align with governance or execution mandates.

Learning Essentials

Start your future as a Next-Best-Action Analyst: explore a curated list of resources to get you up and running in no time.


Learn what business problems Pega Customer Decision Hub can solve, how to use Next-Best-Action Designer, and how Pega's artificial intelligence delivers the right action during every customer interaction.


Learn how to use Next-Best-Action Designer and how to select the best action for each customer.


Learn to streamline processes using Pega 1:1 Operations Manager. See the standard portal and tools to support and manage changes to the business artifacts and rules.

Recently published

Stay up to date with latest trainings, keep an eye on trending topics, or discover newest expert-curated blogs for the Next-Best-Action Analyst role.

Latest Questions

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