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Next-Best-Action Specialist Role Hub

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PEGA 1:1 OPERATIONS

Next-Best-Action Specialist

Hands-on Next-Best-Action expert
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Badge for the NBA SPECIALIST role

About the role

A Next-Best-Action Specialist focuses on simpler, Next-Best-Action-related tasks, such as configuring new actions and treatments. They also support the QA, simulation, reporting, monitoring, and control of Next-Best-Actions.

As they advance in their role, Next-Best-Action Specialists usually continue their career path as Next-Best-Action Designers.

Knowledge areas

Check out the most important knowledge areas for a career as a Next-Best-Action Specialist.

Requirement analysis

Perform impact analysis on new requirements and translate simple requirements into strategies.

 

 

Hands-on Next-Best-Action configuration

Create new actions and treatments in Customer Decision Hub. Implement content and rules into existing Next-Best-Action strategies.

Support

Support testing, QA, business simulation, Next-Best-Action reporting, monitoring, and control.

Learning Essentials

Start your future as a Next-Best-Action Specialist: explore a curated list of resources to get you up and running in no time.

MISSION

Learn what business problems Pega Customer Decision Hub can solve, how to use Next-Best-Action Designer, and how Pega's artificial intelligence delivers the right action during every customer interaction.

MISSION

Learn how to use Next-Best-Action Designer and how to select the best action for each customer.

MISSION

Learn to streamline processes using Pega 1:1 Operations Manager. See the standard portal and tools to support and manage changes to the business artifacts and rules.

Recently published

Stay up to date with latest trainings or keep an eye on trending topics for the Next-Best-Action Specialist role.
Training

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Videos
PegaWorld Keynote Replay: AI Did Not Write This: How Self-optimizing AI is Changing Business
PegaWorld Keynote Replay: AI Did Not Write This: How Self-optimizing AI is Changing Business
Video duration: 07:57
PegaWorld Keynote Replay: AI Did Not Write This: How Self-optimizing AI is Changing Business

Hear Pega’s GM for 1:1 Customer Engagement, Dr. Rob Walker, break down the fast-changing potential of AI in personalization and customer engagement. Learn how generative AI boosts the already…

Pega 8.7 Update: What's New in Customer Decision Hub
Pega 8.7 Update: What's New in Customer Decision Hub
Video duration: 12:24
Pega 8.7 Update: What's New in Customer Decision Hub

Join Matt Nolan, Pega's Senior Director of Product Marketing, and Shoel Perelman, Vice President, 1:1 Customer Engagement, as they discuss all the new features of Customer Decision Hub 8.7. View…

TechTalk Live: Optimizing Your 1:1 Engagement Program with Pega Customer Decision Hub 8.5
Tech Talk Live: Optimizing Your 1:1  Engagement Program with  Pega Customer Decision  Hub 8.5
Video duration: 1:04:18
TechTalk Live: Optimizing Your 1:1 Engagement Program with Pega Customer Decision Hub 8.5

In this TechTalk Live, we discuss how to optimize your 1:1 Engagement program with Pega Customer Decision Hub™ 8.5, showcasing how to identify under-served customers, create new next best actions,…

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Support

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